Steve the Bartender
Steve the Bartender created his brand in 2012 and is currently reaching over 2 million people per month with his cocktail recipes and latest trends on social media.
As a prominent figure in the world of mixology, Steve the Bartender has established himself as a leader in the craft, embodying the spirit of innovation and dedication for over a decade.
His unwavering commitment to the art of cocktail creation has not only elevated the standards within the industry but has also provided a platform for aspiring mixologists to hone their skills and contribute to the ever-evolving landscape of mixology.
SERVICES PROVIDED
UX Design
UI Design
Logotype
UX design
Through an in-depth brand discovery process, we uncovered several misconceptions surrounding Steve the Bartender that could be addressed with a strategic rebranding and a refined brand identity. Steve the Bartender was often perceived as just one among many in the world of mixology.
The mixology scene was sometimes viewed as outdated, resistant to change, and exclusive. Our focus was specifically on reshaping the perception of Steve the Bartender into a easy to navigate and professional app.We applied our own design thinking and best practices and based on the brief transformed it into hi-fi designs.
The logotype
Envisioning a refined brand identity, we focused on this when re-branding Steve the bartender. At the core of the brand was the designed cocktail glass, symbolizing the precision of Steve's mixology skills.
Surrounding the glass, carefully chosen text in an elegant font added a sophisticated touch, creating a cohesive visual narrative. Every element, from the bespoke cocktail glass to the typography, blended seamlessly, telling a story of craftsmanship and indulgence.
Re-branding the old logotype
The result
Providing easer navigation to users by making consolidating filters , introducing a new menu for clearer information architecture among several new improved elements makes the new app design stand out.
Following the implementation of the renewed UX design of Steve the Bartender brand the overall user experience saw a significant positive transformation.
